D&AD BRIEF: Netflix
WORK SCOPE: Integrated Campaign, Digital, Print, Packaging, OOH
Down to Flix?(DTF)
Forget Netflix’s endless list of dating shows, we have a special dating experience for you. Despite their wide range of films, many foreign ones still go unnoticed. However, we found that Netflix is full of films, waiting to be loved. In addition, films have now become a form of comfort through shared experiences.
So to introduce more UK citizens to the world of non-english films and other cultures around the world, we created the campaign “Down to Flix?”. By personifying the films, you can now choose dates from all over the world in our virtual motel. Perfect for those who want some extra loving during cuffing season. So, Are You Down to Flix?
MAR 2022
STAGE 1: First Encounter



STAGE 2: Curiosity, Infatuation and Enlightenment



CLICK HERE
TO VIEW THE
LIVE SITE


STAGE 3: Commitment










